Ok, you have a great website and you have tried everything you can think of to get your new or existing website to rank well on the search engines. Sure, you are getting some pay-per-click traffic but it is costing too much and you want to get listed higher in the “organic” results of the big search engines.
You start looking around the internet and you go to Google and search for “search engine optimization companies”. Holy Search Results! There are over 44 million results and you start looking through the first few pages of results only to find you are overwhelmed and confused. I have been there myself and I got to tell you it is scary as hell.